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I read an ad in the paper today. I’ve been watching their
new set of ads on TV for a while now, and they are quite charming. This one was
the one that grabbed the eyeballs for me.
It had to do with the concept of pen on paper.
Isn’t that charming? Well, if you know what that means that
is.
Once upon a time there was a magic bond, a bond that grew
between a rough paper and that pen. No, not just any pen you see. This paper
and pen romance was more than just a scratch here and there, or a quick
getaway. It was more classy and erotic.
There was once upon a time a time when stories were told on
paper, not on a screen. The texture of the paper would be felt within your
fingers. It couldn’t be too soft or the see-through variety, not much class in
those ones.
What I was looking for was some roughness, some coarseness